Associate Manager, Consumer Integrated Marketing – New Verticals Habituation

About the Team The Consumer Marketing team is committed to bringing DoorDash’s mission of empowering local economies to life for our millions of consumers

By building intelligent, last-mile delivery technology for local cities, DoorDash connects people with the local businesses they care about — helping grow businesses and the communities that support those businesses

The New Vertical Consumer Integrated Marketing team connects DoorDash customers to everything they need beyond restaurants — from groceries to alcohol, convenience, and retail

We lead integrated marketing for our New Verticals (NV) business, building category awareness, driving trial, and creating habits that keep customers coming back

Within this team, the Habituation role focuses on a growth lever: helping new customers develop consistent ordering habits within NV

We do this by combining insight-driven storytelling, cross-channel media strategies, and close partnership with product and pricing teams to drive both retention and perception of value across all NV categories

About the Role As an Associate Manager, Consumer Integrated Marketing – New Verticals Habituation , you will lead strategies that deepen engagement and drive retention for DoorDash’s New Verticals (Grocery, Alcohol, Retail, and Convenience)

You’ll develop audience-first, insight-driven strategies and build GTM plans that span across on- and off-platform channels

Reporting into the Sr

Manager of Integrated Marketing, this role focuses on identifying, testing, and scaling habituation opportunities that get consumers to try new categories and drive MAU growth