DSP Advertising Strategist

The DSP Advertising Strategist works under general supervision to plan, execute, and optimize programmatic advertising campaigns through Amazon DSP on behalf of US-based e-commerce clients

This role is responsible for managing audience targeting, campaign performance, budget pacing, and delivering data-driven insights to drive brand awareness and conversion for clients across a variety of product categories

Requirements Develops, launches, and manages Amazon DSP campaigns including display, video, and audio ad formats for assigned client accounts Builds and refines audience segments leveraging Amazon first-party data, lifestyle segments, in-market audiences, and retargeting strategies Monitors campaign delivery, pacing, and performance daily; makes proactive optimizations to bids, budgets, creatives, and targeting Analyzes DSP reporting data to generate actionable insights and client-facing performance reports Collaborates with internal teams to align DSP campaigns with full-funnel advertising and listing strategies Conducts audience and competitive research to identify new targeting opportunities and campaign strategies Maintains organized campaign documentation and reporting templates in accordance with department standards Benefits Remote Work Growth Opportunities Innovative Culture Originally posted on Himalayas