Manager, GTM Marketing - Audiences

Job Title: Manager, GTM Marketing - Audiences Location: Remote - US Only About InMarket Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands

Through InMarket 's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend

InMarket 's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients. *Source: Wordstream US Google Display Benchmarks for Mobile Media About the Role We are seeking a Manager, GTM Marketing to lead go-to-market strategy and commercialization for our Audiences business

This role will drive positioning, packaging, and demand alignment for Audience solutions, ensuring clarity of value proposition and measurable pipeline impact

You will partner closely with business leadership and Sales to ensure marketing efforts support revenue growth and strategic expansion

This role requires strong narrative development skills and the ability to translate data-driven solutions into clear, compelling market stories

What You Will Do Own GTM Marketing Strategy for Audiences Develop and execute the GTM plan aligned to Audience revenue goals Clarify positioning and value proposition across key ICPs Support packaging and differentiation in a crowded market Ensure message consistency across sales, content, and campaigns You are responsible for how the Audience business is positioned and understood