Online Marketing

About The Opportunity Role: Online Marketing Level: Assistant Manager Reporting To: Manager - Performance Marketing Location: Gurugram About The Function MakeMyTrip’s Hotels business is one of the company’s largest and fastest-growing verticals, offering a wide range of domestic and international accommodation options to millions of travellers

The business focuses on building strong supply depth, competitive pricing, and a high-quality booking experience, making it a critical driver of both customer satisfaction and overall organizational growth

Within this ecosystem, the Hotel's Performance Marketing function plays a pivotal role in shaping and executing the growth agenda

Working closely with Revenue and Category stakeholders, it drives incremental volumes that contribute meaningfully to both topline and bottom-line performance

With a strong consumer-first lens, the function deeply analyses traveller behaviour, identifies growth opportunities, and builds strategies for both new user acquisition and retention

It also collaborates extensively with Hotels Product and Technology to influence feature development, enhance channel efficiency, and unlock scalable, sustainable growth across all performance marketing channels

About The Role The role is accountable for driving scale, efficiency, and ROI across Hotels performance and remarketing channels — including Google Hotel Ads, GDN, Facebook, TripAdvisor, and Trivago

The role involves translating business requirements into channel-level plans to deliver Room Nights, Shoppers, and New Users, while strengthening pricing signals, attribution accuracy, and data accessibility

The incumbent will own end-to-end reporting and drive actionable insights to improve campaign effectiveness and overall business impact