Senior ABM & Paid Digital Manager

As the Senior ABM & Paid Digital Manager at FMX , you will bring account-based marketing and paid digital strategy under a single senior owner

In this high-autonomy role, you will orchestrate ads, intent signals, and sales plays against our highest-value accounts in K-12, Higher Ed, and Commercial segments, while running the paid digital programs that fuel the entire funnel

You will serve as the master operator of our ABM platform, designing account-level plays and partnering tightly with sales leadership to turn in-market signals into pipeline

This position requires a hands-on operator who can diagnose performance, build the plan, and ship campaigns themselves to accelerate target account conversion

Responsibilities: As a Senior ABM & Paid Digital Manager , you will: ABM Strategy & Execution: Build and run FMX 's account-based marketing program end-to-end, including target account list design, tiering, intent playbooks, and motions that turn target accounts into pipeline

Platform Orchestration: Operate our ABM platform (Demandbase) as a power user, managing audience building, intent signal tuning, ad delivery, measurement, and reporting

Account Plays: Design and ship multi-channel account plays that combine ads, content, intent signals, and sales outreach into coordinated campaigns against Tier 1 and Tier 2 accounts

MQA Management: Own the Marketing Qualified Account (MQA) motion end-to-end, including definition, generation, hand-off to sales, and progression through to meetings and opportunities

Paid Digital Performance: Own day-to-day performance across Google Ads, LinkedIn, paid social, retargeting, and ABM ad orchestration, managing channel budget, pacing, and efficiency with a focus on cost-per-pipeline