Senior Manager of Experiential Marketing

WordPress VIP is the world’s leading enterprise content management platform

We help the world's largest companies (including Meta, Salesforce, and Disney) create innovative digital experiences with WordPress

The role The Senior Manager of Experiential Marketing leads the strategy, execution, and measurement of WordPress VIP’s global portfolio of in-person events

This role partners closely with Sales, Customer Success, Partnerships, and Marketing to deliver experiences that generate pipeline, accelerate deals, and strengthen customer relationships

The focus is on revenue-generating events, including third-party sponsorships, proprietary events, and customer programs

You will also support brand and thought leadership events where there is a clear opportunity to drive demand

You’ll work alongside a peer senior experiential marketer and a small senior lab of marketers, each with deep expertise in a different discipline

Together, the team deploys against the highest-priority revenue opportunities across the business

You bring deep expertise in experiential marketing and credible breadth across the broader marketing mix

You are equally comfortable shaping event strategy, interrogating pipeline data, and determining where events can have the greatest commercial impact

You are AI-fluent, highly analytical, and experienced across the full spectrum of enterprise events—from major industry sponsorships to highly targeted executive programs

What you own Pipeline & Demand Generation Own the pipeline contribution strategy for every assigned event–define target account lists, set opportunity goals, and work with Sales to activate before, during, and after