Senior Webflow Designer

Headquarters: New York, United States URL: http://lawnstarter.com About LawnStarter LawnStarter is the nation's leading on-demand marketplace for lawn care and related services, with over $100M in annual bookings

We're expanding beyond lawn care to become the one-stop shop for all home services

About Growth at LawnStarter Our Growth team drives customer acquisition and conversion across four brands — LawnStarter, Lawn Love, Home Gnome, and ProBase

The marketing sites are central to that work: thousands of organic SEO pages, landing pages, and core site experiences that need to move as fast as the team iterating on them

Today, making changes to our marketing sites requires engineering support

That bottleneck slows down testing, kills momentum, and means conversion opportunities sit on the table

We're moving to Webflow as the source of truth for our marketing sites, and we need someone to own that transition and everything that follows

The Role You'll report to the Director of Design but sit on the Growth team day-to-day, working alongside the entire Growth team including the Technical Growth Manager, the CRO Specialist, data analysts, SEO, Paid, and content

Your job is to make our marketing sites fast to change, beautiful, on-brand, and optimized for conversion — without needing an engineer every time something needs to move

You'll start with Home Gnome, building it right from the ground up in Webflow

From there, you'll bring LawnStarter, Lawn Love, and ProBase into a componentized Webflow design system

This is a chance to define how all four brands show up on the web