Fresh concerns have been raised about the personal safety of Meghan Markle, the Duchess of Sussex, after her recent promotional campaign for her lifestyle brand, ‘As Ever,’ prominently featured an estimated $110,000 worth of luxury clothing and accessories. Security consultants familiar with celebrity protection have cautioned that such highly visible displays of wealth could inadvertently increase her vulnerability to targeted crimes.
A security consultant, speaking to RadarOnline.com, emphasized that the issue extends beyond mere fashion choices. The consultant stated that when a globally recognized figure like Meghan repeatedly showcases extremely expensive jewellery, watches, and designer items across social media and promotional campaigns, it inevitably sparks discussions about whether such behaviour elevates personal risk. “High-profile figures are already targets for obsessive attention, and visible wealth can intensify those concerns,” the consultant noted. Some experts have expressed worries that Meghan’s curated image—emphasizing exclusivity, glamour, and wealth—may attract the wrong kind of attention, potentially putting her in danger of kidnapping or theft.
The ‘As Ever’ promotional campaign, which showcased Meghan in and around her Montecito home, featured her wearing a variety of designer outfits, including tailored trousers, white shirts, pastel sweaters, and designer denim. While the campaign aimed to promote products such as preserves, candles, teas, honey, and chocolates, it was the jewellery and accessories that dominated online discussions. In one scene, she wore $406 jeans from California-based designer Tracy James while standing in a pantry filled with ‘As Ever’ products. In another sequence, she was seen wearing pearl-drop earrings while eating raspberries. Additional shots featured her in a white dress and blue cardigan, accessorized with a Cartier Love bracelet reportedly worth $9,482 and a Cartier Tank Française watch estimated at $23,940.
Meghan also re-wore several high-value pieces from previous appearances, including a Logan Holloway diamond tennis necklace valued at over $63,000 and a custom Oscar de la Renta gown. The total estimated value of the items displayed in the campaign reached nearly $110,000, according to reports. These figures, derived from public sources, are considered approximate.
The latest developments add to an ongoing debate about how the Sussexes manage their high-profile public presence while addressing the security demands that come with it. As Meghan’s brand and visibility continue to grow across the United States, concerns about the balance between public image and personal safety are likely to persist. Security experts suggest that while personal expression is important, high-net-worth individuals must remain mindful of how their public displays may influence their exposure to risks.
This is not the first time Meghan’s fashion choices have drawn attention. Her frequent appearances in designer outfits and luxury accessories have been widely discussed in media and on social platforms, often sparking both admiration and criticism. However, the latest campaign has brought renewed focus on the potential security implications of such displays.
While Meghan has not publicly addressed these concerns, the ongoing conversation highlights the complex challenges faced by public figures in maintaining a balance between personal branding and personal safety.
