Loss of Original Posters of Hindi Cinema Classics: A Tragic Archival Loss
मुख्य बातें
- •The original posters of Hindi cinema classics, including Pyaasa and Guide, have been lost to time.
- •Film historian SSM Ausaja regrets the loss of these posters, which served as the face of the film.
- •The market for posters is very high today, especially with the rise of auctions, with the auction price of the first-release posters of Hindi cinema's classics ranging from Rs 1 lakh to even Rs 10 lakh.
- •Ausaja explained how to distinguish between an original poster and a re-release poster.
- •The first release posters will have the poorest paper quality, the paper would be dying, and you'd know. But the colours will be organic, and will mesmerize you.
- •The loss of these original posters is a tragic archival loss, and it's essential to locate and preserve the first-release poster of these iconic films.
The world of Hindi cinema has lost some of its most prized archival treasures - the original posters of classic films. Film historian and memorabilia archivist SSM Ausaja is lamenting the loss of these posters, which served as the face of the film, giving the audience the first glimpse of the grand and immersive experience in store. These posters are not only a piece of history but also a valuable part of the film's cultural heritage.
