Why Has the Price of Diet Coke on Blinkit Jumped from ₹40 to ₹199?
मुख्य बातें
- •The price of Diet Coke on online platforms has increased from ₹40 to ₹199.
- •The main reasons for this hike are a shortage of aluminium cans and rising demand for imported beverages.
- •Global aluminium production has declined, disrupting the supply chain.
- •Customers are expressing dissatisfaction over the price increase.
Online grocery delivery platforms like Blinkit and Zepto across the country are witnessing a surprising price hike. Earlier, a 320ml bottle of Diet Coke was available for just ₹40, but its price has now surged to ₹199. This sudden increase has taken many by surprise, but the root causes lie in global supply chain disruptions and a severe shortage of aluminium cans.
Industry experts point out that a global aluminium shortage has emerged in the aftermath of the COVID-19 pandemic. A major factor behind this scarcity is the decline in aluminium production in several countries, including China. The lack of aluminium cans has forced beverage manufacturers to scale back production, leading to a sharp drop in supply. Additionally, demand for imported beverages in the country has risen sharply, forcing importers to pay higher costs. These combined factors are driving up the prices of popular drinks like Diet Coke.
