Union MSME Minister ne New Delhi meeting mein Khadi Mahotsav ki progress ki review ki
मुख्य बातें
- •Union MSME Minister Jitan Ram Manjhi ne 14 June ko New Delhi mein Khadi Mahotsav 2024 ki progress ki review ki.
- •Minister ne KVIC ko digital integration, branding aur marketing badhaane ka instruction diya taaki khadi ka market reach aur consumer base badhe.
- •KVIC ne ₹50 crore ka sales target set kiya hai, jisme 50,000 se zyada artisans aur 1,000 khadi institutions ko involve karne ka plan hai.
- •Supply chain aur raw material procurement mein challenges par baat hui, lekin KVIC ne efficiency aur logistics improve karne ke liye kadam uthane ka assurance diya.
New Delhi, 14 June: Union Minister for Micro, Small and Medium Enterprises (MSME), Jitan Ram Manjhi, ne aaj New Delhi mein ek high-level review meeting chaired ki, jisme Khadi Mahotsav 2024 ki chal rahi progress aur future plan par assessment hua. KVIC (Khadi and Village Industries Commission) dwara organize kiya ja raha yeh event khadi products ko promote karne, rural artisans ko support dene aur festive aur summer seasons ke dauraan sales badhaane ke liye hai.
Meeting ke dauraan Manjhi ne khadi ke baare mein awareness badhaane aur digital platforms aur e-commerce integration ke zariye iska market reach badhaane par zor diya. Unhone KVIC officials ko instruction diya ki khadi producers ko government e-marketplaces par jaldi se onboard kiya jaye aur artisans ko raw materials ki time par delivery ensure ki jaye. Minister ne younger consumers ke beech khadi ko preferred choice banane ke liye branding aur marketing initiatives par bhi zyada focus dene ki baat ki.